Sydney, Australia – 21 August 2025 – Man of Many, Australia’s largest men’s lifestyle publication, today announced it has joined the News/Media Alliance and the World Association of News Publishers (WAN-IFRA). The publisher has also been selected for the APAC Newsroom AI Catalyst, an accelerator program run by WAN-IFRA and supported by OpenAI, designed to help newsrooms strategically integrate artificial intelligence.
These concurrent initiatives signal a defining moment for the digital publisher, reinforcing its commitment to the highest standards of journalistic integrity while actively shaping the future of media through technological innovation. The move solidifies Man of Many’s position as a new model for publishing: a digital-native brand that pairs the credibility of traditional media institutions with a forward-thinking approach to content creation and audience engagement.
“This is a landmark moment for Man of Many, representing a natural evolution of our founding mission to deliver content of the highest quality and integrity,” said Scott Purcell, Co-Founder of Man of Many. “Joining the News/Media Alliance and WAN-IFRA validates the rigorous standards our team has upheld for over a decade. Simultaneously, our participation in the Newsroom AI Catalyst program ensures we remain at the forefront of innovation, responsibly exploring how new technologies can empower our journalists and create a more engaging experience for our readers. For us, this isn’t about choosing between tradition and technology; it’s about strategically combining the best of both to build a resilient and responsible future for digital media.”
Membership in the News/Media Alliance and WAN-IFRA places Man of Many among the world’s most respected news organisations. These alliances advocate for press freedom, support quality journalism, and provide a global network for publishers committed to ethical and sustainable media practices.
The Newsroom AI Catalyst is an accelerator that equips newsroom stakeholders with the knowledge and tools to drive strategic AI initiatives. Man of Many’s participation will focus on leveraging AI to enhance administrative workflows, unlock new creative potential, and augment the work of its award-winning team of journalists, editors, and producers.
“Our approach to AI is strategic and principles-led, underpinned by our strict Responsible AI Usage Policy and our membership in the 100% Human Initiative,” said Purcell. “We believe this commitment to human-led journalism is crucial, particularly as the industry grapples with proposals like the Australian Productivity Commission’s inquiry into relaxing copyright laws for AI training. The notion that the ‘benefits of large language models… outweigh those issues’ is an untenable position. It ignores the economic reality that multi-billion-dollar technologies are being built on content taken for free. Paying for content is what incentivises the original reporting and creativity that AI models depend on. To do otherwise is to legitimise widespread theft that erodes the very foundation of our industry.”
“Our core promise to our audience and partners is to deliver a premium, trustworthy, and engaging product,” said Frank Arthur, Co-Founder of Man of Many. “These initiatives directly enhance that promise. Our alliance memberships provide an additional layer of trust and brand safety for advertisers, while our work with AI will allow us to deliver deeper insights and more innovative content to our readers. We are investing in a future where quality journalism is strengthened and amplified by technology.”
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For additional information, please contact:
Scott Purcell – Co-Founder, Man of Many – scott@manofmany.com (+61 403 496 680)
About Man of Many
Man of Many is Australia’s largest men’s lifestyle site and the country’s first 100% Carbon-Neutral digital publisher. Established in 2012, our mission is to inform, engage, and empower our audience with comprehensive, accurate, and timely content across lifestyle, culture, and technology. With a total global reach of over 6 million people monthly, we provide premium yet approachable content that resonates on a global scale. Proudly independent, our commitment to excellence is recognised by the industry’s highest honours, including being named Media Brand of the Year (Mumbrella Awards, 2025) Website of the Year three times at the Mumbrella Publish Awards (2020, 2023, 2024), Best Media Platform (B&T Awards, 2023), Event of the Year (Mumbrella, 2024), Best Native Advertising (Digital Media Awards Asia, 2024), and the B&T Award for the Planet (2024). We are dedicated to our purpose of empowering people to make positive investments in themselves and their communities. Proudly independent and award-winning, Man of Many is dedicated to their purpose of empowering people to make positive investments in themselves and their communities.
About The News/Media Alliance
The News/Media Alliance is the largest nonprofit trade association representing around 2,200 news, magazine and digital media organisations and their multiplatform businesses in the United States and globally. Headquartered in Washington, D.C., the Alliance represents the news media industry within Congress, the Administration, and state governments, focusing on ensuring the future of journalism through communication, research, advocacy, and innovation. Information about the News/Media Alliance can be found at www.newsmediaalliance.org.
About WAN-IFRA
The World Association of News Publishers (WAN-IFRA) is the world’s largest international press organisation, representing 3,000 news publishing companies, technology entrepreneurs, and 60 member publisher associations representing 18,000 publications in 120 countries. Founded in 1948, WAN-IFRA’s mission is to protect the rights of journalists and publishers to operate independent media, while providing expertise, services, and global networking to help members innovate, prosper, and uphold their crucial role in society. Headquartered in Paris and Frankfurt, with regional offices worldwide, WAN-IFRA focuses on three core areas: Press Freedom and Journalism, Media Sustainability, and Media Innovation.
