Man of Many continues to expand its award-winning commitment to compelling storytelling through
video content with the launch of an inspiring campaign featuring Australian basketball legend Lauren
Jackson, widely regarded as one of the greatest basketball players of all time and a distinguished
Olympian, produced in partnership with Tissot.
The campaign highlights Lauren Jackson’s extraordinary career, her passion for basketball, and the
enduring legacy she continues to build. It captures the shared values of precision, performance, and
excellence that Tissot champions.
Man of Many’s in-house production studio collaborated closely with Tissot to create an engaging
and visually stunning 9-minute long-form video profile. This piece delves into Jackson’s defining
moments on and off the court, providing viewers with exclusive insights and powerful storytelling.
“Working with Lauren Jackson to tell her incredible story has been a privilege,” commented Harry
Parsons, Head of Branded Content at Man of Many. “Her journey embodies dedication, resilience,
and passion, and it’s exactly the type of compelling, long-form storytelling we’re prioritising as we
expand our video offering in 2025. Our aim is to create captivating content that deeply engages our
audience and highlights the values that resonate with our brand partners.”
This video release marks a key milestone as Man of Many increases its investment in video content
in 2025, significantly growing its YouTube presence and creating deeper, richer narratives in
collaboration with premium brands.
Nick Hall, Editor-in-Chief at Man of Many, commented: “The collaboration with Tissot demonstrates
our focus on blending premium lifestyle content with authentic narratives. Lauren Jackson’s profile
uniquely highlights how sports and personal style intersect, perfectly aligning with our audience’s
growing appetite for sophisticated, sport-inspired storytelling.”
Supporting editorial and video content is now live across Man of Many’s digital platforms, including
YouTube. In the year ahead, the brand will continue to expand its audience reach through
captivating and thoughtful video content.
This latest collaboration builds on the success of previous Tissot campaigns featuring athletes like
Ryan Papenhuyzen, further cementing Man of Many’s reputation as a leader in award-winning,
high-quality, brand-driven video storytelling.
Links:
Campaign Video
Press Release Imagery
Campaign Feature Article
Credits:
Client: Tissot
Production Partner: Man of Many Media
Campaign Management: Harry Parsons, Man of Many
Talent: Nick Hall, Man of Many, Lauren Jackson
Cinematographer: Ocea Films
Production: Harry Parsons, Man of Many
Director: John Guanzon, Man of Many
Editor: Ocea Films
Feature Article: Rob Edwards, Man of Many
Location: Tissot Boutique, Melbourne
Ends.
For additional information, please contact:
Harry Parsons – Head of Branded Content, Man of Many – harry@manofmany.com – 0420969208
About Man of Many
Man of Many is Australia’s largest men’s lifestyle digital publication and a resource for the latest in
products, culture and style. Mumbrella Publish Awards ‘Website of the Year 2024’ winner and a proudly
independent online destination for the latest breaking news, features and insight from industry experts.
Man of Many has a particular focus on men’s cultural, lifestyle and public interest matters, including men’s health and wellbeing, as well as investigating consumer trends, exploring local news and events and reporting on technology and consumer product news.
