Sydney, Australia – 18 December 2024 – Man of Many, Australia’s largest men’s lifestyle publisher, has today launched its newly redesigned website, with Porsche as its display launch partner, signalling an ambitious step into the future of independent digital media. Developed in partnership with Daylight Creative, the new site blends a sleek, modern design with cutting-edge functionality, delivering an enhanced user experience, improved content discovery, and optimised commercial integrations for brand partners.
The redesign marks a culmination of months of strategy, innovation, and collaboration, aimed at elevating the platform’s capabilities for its growing audience of over 2 million monthly readers and more than 900,000 social media followers. This redesign not only enhances the user experience but also positions Man of Many to launch innovative new features and first-party data capabilities, paving the way for exciting developments in 2025.
A Design Built for the Modern Reader
At its core, the revamped site prioritises seamless navigation, elevated design, and improved functionality to engage the platform’s growing audience of over 2.5 million monthly readers. The redesign introduces:
- Mobile-First Design: A user-friendly, intuitive interface tailored for browsing on any device.
- Dark & Light Modes: Accommodating modern user preferences, ensuring a personalized and comfortable experience in any environment.
- Enhanced Content Discoverability: Improved content architecture and trending sections to surface the best in Products, Culture, and Style.
- Modern Visual Identity: A refreshed design system offering a clean, premium aesthetic that reflects Man of Many’s position as a leading digital publisher.
- Optimised Ad Formats: High-impact, non-intrusive placements that amplify brand campaigns and offer advertisers measurable outcomes.
- First-Party Data Integration: Rich audience insights enabling precise targeting and campaign optimisation for brand partners.
“We are incredibly excited to share the next evolution of Man of Many,” said Scott Purcell, Co-Founder of Man of Many. “This redesign is not just about a new look—it’s about creating an exceptional experience for our readers and laying the foundation for an exciting future. Our focus remains on delivering quality content and innovative tools that empower both our audience and partners.”
Key outcomes of the redesign include:
- Improved site speed and performance, delivering a smoother reader experience.
- Enhanced capabilities for long-form editorial reviews, and series-based content.
- New pathways for monetisation, balancing commercial needs with user experience.
- A scalable design system ready to support Man of Many’s future product offerings.
To bring this vision to life, Man of Many partnered with New Zealand agency Daylight Creative, a leading digital studio known for its expertise in crafting intuitive, future-proofed publisher platforms. Daylight’s extensive experience with editorial, UX/UI design, and brand expression allowed for a collaborative process that balanced creativity, audience insights, and technical precision.
What’s Next: Membership Platform Launching in 2025
The redesign sets the stage for Man of Many’s next major milestone—the launch of an all-new membership platform in 2025. This exclusive program will provide loyal readers with enhanced features and curated benefits, including:
- Premium, Members-Only Content: Access exclusive articles, deep dives, and long-form features.
- Curated Events & Experiences: Invitations to bespoke events tailored for the Man of Many community.
- Personalised Tools: The ability to comment, bookmark, and save favourite posts for a tailored reading experience.
- Ad-Light Browsing: A smoother, less intrusive reading experience for members.
- Exclusive Offers & Discounts: Special promotions and collaborations with premium brands.
“Our audience has grown significantly over the past decade, and we want to reward their loyalty with a personalised, enriched experience,” added Purcell. “The membership platform will create new opportunities for deeper community engagement while delivering even more value to our readers.”
Harnessing the Power of First-Party Data
Man of Many’s redesigned site brings with it enhanced first-party data capabilities—a critical feature for both the platform and its commercial partners. By harnessing rich, privacy-compliant audience insights, Man of Many can deliver:
- Deeper Audience Understanding: Behavioural trends, demographics, and preferences for hyper-targeted content and campaigns.
- Precision Advertising Solutions: Brands can optimise messaging to resonate with high-value demographics, driving measurable outcomes.
- Data-Driven Decision Making: Real-time analytics to refine strategies and deliver campaigns with maximum impact.
These insights, combined with Man of Many’s verified audience data through IPSOS, position the platform as a leader in delivering transparent and effective advertising solutions. By aligning content innovation with cutting-edge technology and audience needs, the new platform reaffirms Man of Many’s commitment to authentic, high-quality content and future-proofs its commercial offerings.
Looking Ahead to 2025
This redesign is just the beginning. In 2025, Man of Many will unveil further innovations as part of its ‘MoMentum’ strategy, including:
- Expanded Video Content: New flagship video series, including Whisky Wednesdays and The Wind Up, targeting niche interests with premium, branded storytelling opportunities.
- Enhanced Partner Tools: A streamlined Advertiser Hub, live reporting dashboards, and audience extension tools to amplify campaigns beyond the platform.
- Branded Events & Flagship Moments: Larger activations like the Man of Many 100 and Sydney Whisky Month, offering immersive opportunities to connect brands with engaged audiences.
- Podcasting Expansion: Launch of Man of Many’s inaugural podcast series, delivering intimate, long-form content that builds stronger emotional connections between brands and listeners.
“We’re not just redesigning a website; we’re building the foundation for the future of men’s lifestyle media,” said Purcell. “From premium content to engaging video formats and exclusive events, Man of Many is committed to evolving and creating opportunities that drive real value for our audience and partners alike.”
Ends.
For additional information, please contact:
Frank Arthur – frank@manofmany.com – +61 421 391 841
About Man of Many
Man of Many is Australia’s largest men’s lifestyle digital publication and a resource for the latest in products, culture and style. Mumbrella Publish Awards’ Brand of the Year and Consumer Publication of the Year for 2021 and a proudly independent online destination for the latest breaking news, features and insight from industry experts. Man of Many has a particular focus on men’s cultural, lifestyle and public interest matters, including men’s health and wellbeing, as well as investigating consumer trends, exploring local news and events and reporting on technology and consumer product news.
