Client
The Man Shake
Services
Feature Article
Social Media Posts
Email Newsletter Inclusions
Year
2024
Vertical
Health & Wellness
In early 2024, $400 million Aussie success story The Man Shake partnered with Man of Many to further enhance the appeal of its products and significantly increase brand exposure. Leveraging a combination of sponsored articles, social media posts, and email newsletters, the campaign aimed to connect with a broad audience and generate substantial engagement. The incredible final results were an astonishing illustration of Man of Many’s heightened audience engagement and reach.
The Manshake
The Manshake
The Manshake
Strategic Insights
The primary objective of The Man Shake campaign was to boost brand awareness and drive engagement among health-conscious men. The strategy involved a multi-channel approach, utilising Man of Many’s robust online presence and loyal subscriber base to maximise reach and impact.
Implementation
Man of Many executed the campaign with precision, beginning with a compelling feature article that provided an in-depth look at The Man Shake’s founder, Adam MacDougall, and the company’s journey to becoming a $400 million business. This article was prominently featured on the Man of Many website, supported by a series of social media posts and multiple inclusions in their high-performing email newsletters. The campaign’s social media components included a dedicated Facebook post targeting sports enthusiasts and Instagram stories were utilised to promote the feature article to Man of Many’s 200k+ followers, driving further engagement.
Results & Key Metrics
The campaign results were exceptional, significantly surpassing all forecasted metrics. The feature article achieved a staggering 542% in bonus pageviews. This impressive performance made it the top-ranking article on the Man of Many website. The Facebook post exceeded the forecast and generated over 2,100 link clicks, demonstrating strong audience engagement. Instagram Stories also surpassed the forecast by 20%.
The email marketing efforts were particularly successful. The initial newsletter inclusion over-delivered an astounding +555% in bonus newsletter opens and achieved a 35% open rate, reflecting the high engagement of Man of Many’s subscriber base. Overall, the campaign delivered 922,309 total impressions. This remarkable achievement underscores the campaign’s effectiveness in enhancing brand visibility and engaging a broad audience.
Credits
Campaign Management: Harry Parsons
Article Content Creation: Ben McKimm
Imagery: The Man Shake
