Client
Longines
Services
Photography
Premium Feature Article
Social Coverage
Display Advertising
Dedicated Email Newsletter
Year
2021
Vertical
Watches
In early 2021, Longines collaborated with Man of Many to introduce the latest variations of their HydroConquest collection, focusing on the new two-tone models. This integrated campaign was crafted to highlight Longines’ legacy of creating high-quality, elegant sports watches, aiming to captivate an audience of watch enthusiasts, athletes, and style-conscious individuals. Through a combination of sponsored content, display advertising, social media promotion, and targeted email newsletters, the campaign sought to drive both awareness and engagement for the new collection.
Strategic Insights
Longines’ primary objective was to generate significant buzz around the HydroConquest launch, with a particular focus on the collection’s technical excellence and aesthetic appeal. Additionally, the campaign aimed to reinforce Longines’ reputation as a premier watchmaker that merges precision with elegance. The campaign strategy was informed by Man of Many’s strong presence in the men’s lifestyle sector, where the audience closely matches Longines’ target demographic. Previous campaign insights indicated that detailed narratives around product features, combined with visually striking imagery, would resonate deeply with this audience, driving both engagement and conversion.
Image: Man of Many
Image: Man of Many
Image: Man of Many
Creative Concept
The creative concept for the campaign was designed to encapsulate the duality of the HydroConquest collection—its blend of sophistication and functionality. High-resolution photography showcased the watches in settings that exemplified adventure and elegance, appealing to an aspirational lifestyle. The content was crafted to not only highlight the technical specifications and luxurious design of the watches but also to weave these features into broader stories of exploration and achievement. This narrative approach aligned the HydroConquest collection with the values and ambitions of active, style-conscious men.
Implementation
Man of Many executed a comprehensive campaign that spanned multiple channels, ensuring maximum reach and engagement. The campaign featured a prominent sponsored article on the website, which was complemented by highly targeted social media posts on Facebook and Instagram. Additionally, the campaign included a series of email newsletters, which were sent to Man of Many’s extensive subscriber base. The combination of these platforms allowed Hublot to reach a diverse audience with tailored messaging that reinforced the watch’s premium positioning.
