Chery Tiggo 8 Pro Max Launch Event

Client
Chery

Services
Video Production
Sponsored Article
Social Media Promotion
Display Advertising
Email Newsletters

Year
2024

Vertical
Automotive

In Australia’s competitive automotive market, it takes something special to stand out from the pack. For this reason, when it came time for Chery to launch its Tiggo 8 Pro Max—coinciding with the brand’s one-year anniversary in Australia—it approached Man of Many to craft a campaign that would generate buzz, increase brand visibility, and drive consumer interest in the new SUV model. The final result not only delivered on all these fronts, but exceeded expectations across every metric.

Check out the Campaign – Chery Tiggo 8 Pro Max

Strategic Insights

Chery sought to make a significant impact with the introduction of the Tiggo 8 Pro Max in the competitive Australian automotive market. The primary objectives were to create a memorable launch event, produce high-quality video content, and disseminate this content across various digital platforms to reach a broad audience. The campaign also aimed to highlight Chery’s successful year in Australia, reinforcing its brand presence and engaging potential customers.

Chery Tiggo 8 Pro Max Launch Event | Image: Chery — Chery Tiggo 8 Pro Max Launch Event Image: Chery

Creative Concept

The creative concept centred around the theme of “Celebrating Innovation and Excellence.” The campaign highlighted the advanced features and luxurious design of the Tiggo 8 Pro Max, positioning it as a premier choice for discerning Australian consumers. Man of Many produced a captivating video during the launch event, showcasing the vehicle’s key attributes and the celebratory atmosphere of Chery’s anniversary.

Implementation

Man of Many executed a comprehensive campaign featuring short video highlights from the launch event, showcasing the event’s energy and elegance. These videos were prominently embedded in sponsored article that explored the vehicle’s features and key moments from the launch. The content was amplified through targeted social media promotions, leveraging Man of Many’s extensive follower base to maximise reach and engagement. Display advertising across the website ensured sustained visibility, while a series of email newsletters targeted potential buyers with detailed information and exclusive insights about the new model.

Results & Key Metrics

The Chery Tiggo 8 Pro Max campaign delivered exceptional results, significantly outperforming initial targets across all key performance areas. The featured article surpassed its target by 6%. The Facebook promotion exceeded expectations by 88%, and additional coverage in other prominent areas delivered an impressive 183% bonus value. These metrics not only highlight the campaign’s success in elevating Chery’s brand presence but also underscore the substantial impact made on the launch event and the introduction of the Chery Tiggo 8 Pro Max to the Australian market.