Fuel Your Brand’s Success

Advertising & Campaign FAQs

Below you’ll find concise answers to your frequently asked questions on our bespoke branded content, strategic commercial partnerships, and strict advertising compliance standards. We craft campaigns that not only tell your brand’s story but also deliver measurable returns, using proven strategies that elevate your presence and drive meaningful results.

Campaign Setup & Booking

Kick off your campaign with ease. We’ve designed our process to be straightforward—from the initial briefing to securing guaranteed placements. For an overview of our offerings, please visit our Services page.

To begin, we require a signed Insertion Order (IO), a detailed brief outlining your objectives, and an agreed campaign timeline. These initial steps ensure we’re all aligned from the start.

Our standard process allows for a two-to three‑week lead time to create and refine content. For expedited projects, please speak with your account manager.

Guaranteed coverage is achieved through our fixed‑fee campaign options, which provide premium placements across our website, social channels, video assets, display ad slots, and events. (Note that while affiliate links are integrated organically, they do not offer guaranteed exposure.)

Budget & Pricing Structure

Our pricing models are flexible and designed to maximise value. We aim to provide transparency and tailor campaigns to your budget and objectives.

We offer a range of fixed‑fee campaign options structured to suit various budget levels. Whether you’re interested in sponsored content, display, social, video, or event integrations, we can craft a package that meets your needs.

Our pricing is designed to be all‑inclusive; however, additional charges may apply for display creative design, social amplification, additional revisions, technical integrations, bespoke requirements, or amplification efforts (such as the creation of customised display creatives). We always discuss these potential extras upfront so you know exactly what to expect.

Audience Insights & Targeting

Understanding our audience is key to a successful campaign. Our platform reaches a highly engaged, affluent, and style‑conscious community. For detailed statistics, please refer to our Audience Insights page.

Our audience is primarily affluent, style‑conscious men aged 25–44 with a strong interest in luxury products and lifestyle trends.

Our Australian audience is distributed as follows: NSW (40.63%), VIC (29.02%), QLD (15.15%), WA (8.04%), and SA (4.89%).

Absolutely. Our audience includes a significant proportion of high-net-worth individuals and decision‑makers in C-suite roles. For more detailed demographic insights, please visit our Audience Insights page or contact our sales team.

We utilise advanced targeting methods and continually build robust first‑party data to ensure your campaign reaches the ideal audience segments, maximising both relevance and engagement.

Campaign Strategy & Creative Process

Our team works closely with you to design a campaign that aligns perfectly with your brand objectives. For more information on our approach to sponsored content, visit our Sponsored Content page.

We begin with a comprehensive consultation to understand your goals. From there, our team develops bespoke strategies—through creative direction, distribution, and campaign integration—to ensure every element reflects your brand’s identity.

Collaboration is key. You’re welcome to provide creative assets, ideas, and feedback throughout the process. We work with you, offering drafts and revisions to ensure the final content resonates with your audience while preserving our trusted editorial tone.

Absolutely. We pride ourselves on creating bespoke campaigns tailored to your business objectives.

Simply contact our team at advertising@manofmany.com to schedule a consultation.

Video & Production

Our in‑house creative team specialises in high‑quality content production across multiple formats. Learn more about our creative services on our Creative Production page.

We specialise in video, photography, and other creative assets—each produced to meet your campaign objectives and integrate seamlessly with your brand’s message.

Our video production services cover pre‑production (concept development, storyboarding, casting, location scouting), production (using top‑tier equipment with a full crew), and post‑production (editing, sound mixing, colour grading, animation).

We manage everything from creative concept and mood boards to casting, location scouting, permits, and insurance. On shoot day, we provide high‑quality equipment and a full crew, followed by meticulous post‑production retouching and colour grading.

Yes, we develop and execute effective strategies to ensure your content is optimised for digital distribution across all devices. Learn more on our Social Media page.

Display Advertising & Creative Assets

Maximise your brand’s visibility with our strategically placed display ads and creative asset solutions. For detailed ad specifications, please see our Display Advertising and Ad Specs pages.

Options include traditional display ads, out‑stream video ads, high‑impact skins, interscrollers, newsletter display ads, homepage and category takeovers, and run‑of‑site placements.

Our average display viewability is 77.1%, with options to target higher viewability ad slots if needed.

We utilise GAM360 for precise impression forecasting, offer makegoods for under‑deliveries, and continuously manage campaigns for optimal performance.

Yes, we support Integral Ad Science (IAS) tags across all placements.

Through our audience extension strategy, we track visitor behaviour via a site pixel to retarget users across multiple online platforms, broadening your digital reach.

We offer a variety of solutions including Sponsored Content, branded partnerships (across technology, finance, and lifestyle), high‑quality video production, product reviews and endorsements, targeted Social Media campaigns, Newsletter sponsorships, and unique events or experiential marketing (Events).

Promotion & Amplification

We proactively boost the reach of your sponsored content to maximise exposure and engagement.

We amplify your content using our infinite scroll feature on our website—which continuously exposes your content to a broader audience—and leverage social media channels and our newsletter for further reach.

Infinite scroll provides continuous content exposure as users navigate our website, significantly enhancing overall brand awareness. Although this may slightly lower the average time on site because a wider audience may engage more passively, it delivers substantial exposure. We recommend using UTM links for accurate traffic measurement, and we track clicks with tools like Bitly; variations in click counts can result from browser settings, ad blockers, or multiple interactions.

Social Media

We amplify your brand’s presence by strategically optimising and promoting sponsored content, ensuring maximum visibility and engagement. For more details, please visit our Social Media page.

We produce a diverse range of social media content designed to engage our audience. Our offerings include collaborative posts, custom branded content, influencer partnerships, and strategic promotions tailored to each platform. For more details, please visit our Social Media page.

Simply contact our team at advertising@manofmany.com or visit our Contact Us page. We’ll schedule a consultation to discuss your brand’s needs and develop a customised social media strategy.

 Our social media packages typically encompass major platforms such as Facebook, Instagram, Twitter, and LinkedIn, ensuring your brand reaches a broad and engaged audience.

We track metrics including engagement rates, reach, click‑through rates, and conversions. Our detailed performance reports provide insights into each campaign’s impact, helping to refine strategies and optimise results.

Yes, we tailor our social media campaigns to align with your specific objectives and brand identity. Whether you require a single campaign or an integrated social strategy, we work closely with you to deliver results that meet your goals.

Absolutely. Please visit our Work page to view case studies and examples of our previous social media collaborations.

To tag your brand in our social content, you’ll need to add @manofmany as an Ad Partner in Meta. Your account manager will provide a link to accept the partnership request, which must be completed before the content goes live. This ensures seamless brand tagging and maximises reach across Meta platforms.

Performance Metrics & Reporting

Transparency is at the heart of our process. We provide detailed, customisable reports to help you understand your campaign’s performance. For more insights, please check our Insights page.

We monitor impressions, engagement rates, click‑through rates, and conversion data, providing clear insights into every campaign element.

Reports are delivered at the mid-point of the campaign and at its conclusion, with options to tailor insights to your specific KPIs. If increased reporting schedules are required, please contact your account manager.

Yes, you can integrate your own brand pixels. We can provide access to our Facebook and audience pixels for retargeting purposes; additional costs may apply depending on the integration.

We use tracking tools like Bitly to capture link interactions. Differences in click counts may occur due to tracking methodologies, browser configurations, or user behaviours. We also recommend UTM links to ensure all traffic sources are accurately measured.

Enhancing Your SEO Value with Sponsored Content

Our sponsored content not only tells your brand’s story but also enhances online visibility. For more details, visit our Sponsored Content page.

All outbound links are assigned a rel=”sponsored” or rel=”nofollow” attribute to support a natural link profile and protect your brand.

They signal to search engines that a link is part of a commercial partnership, helping drive quality traffic while protecting your brand.

Absolutely. They drive meaningful traffic, boost brand visibility, and contribute to a balanced, natural link profile. Google also recognises ‘implied links’ (brand mentions) as valuable signals of authority.

Affiliate Placements & Requests

We integrate affiliate links within our editorial content to enhance organic reach while maintaining transparency and compliance.

Our experienced editors embed affiliate links—often monetised via Skimlinks—and fully disclose them within the article.

Affiliate links support our organic content strategy but are not used for guaranteed coverage. Guaranteed placements are best secured through our fixed‑fee options.

Guaranteed exposure is available through our fixed‑fee packages, offering premium placements across our website, social channels, video content, and events. Please refer to our Sponsored Content page for more details.

Guest Posts & Third Party Content

We maintain high editorial standards by producing all content in‑house, ensuring your brand’s message is communicated authentically.

No, all content is produced internally to guarantee consistency and quality.

We do not accept external guest posts or free contributions; instead, we offer fixed‑fee campaign options for premium placements.

Campaign Deliverability & Support

We are committed to ensuring your campaign launches smoothly and delivers results. For more information, please visit our Contact Us page.

We utilise GAM360 for precise impression forecasting, offer makegoods for any under-deliveries, and have a dedicated campaign management team that actively optimises display advertising to ensure full delivery and performance. For sponsored content, our team closely monitors engagement metrics and audience reach to ensure campaigns meet their KPIs.

Each campaign is assigned a dedicated campaign manager who serves as your single point of contact, providing regular updates, performance insights, and strategic recommendations.

Partnership & Long‑Term Collaboration

We’re committed to building lasting relationships. For more details on long‑term partnerships, please see our About page.

We maintain a high standard of quality by managing our editorial content in-house. To ensure consistency and excellence, we do not accept external guest posts or free contributions. Instead, we offer fixed-fee campaign options that guarantee premium placements on our site.

Yes, we actively collaborate with affiliate partners as part of our organic content strategy. Our preferred affiliate platform is Skimlinks in which we’re likely pre-approved to work with your brand. However, please note that while affiliate partnerships are integrated organically, any requested guaranteed coverage is secured exclusively through our fixed-fee campaigns.

To comply fully with Google’s SEO guidelines and maintain a natural link profile, all outbound links in our sponsored content are assigned either a rel=”sponsored” or rel=”nofollow” attribute. This approach ensures transparency and protects both your brand and ours from potential SEO penalties.

These link attributes clearly signal to search engines that the link is part of a commercial agreement, which helps prevent penalties associated with link manipulation. This method supports a balanced link profile that benefits your overall online presence.

Absolutely. They drive quality traffic and enhance brand visibility. Furthermore, Google increasingly recognises brand mentions—or implied links—as valuable indicators of authority and relevance for your site.

Offering do-follow links in sponsored content would contravene Google’s guidelines and could expose both parties to penalties. By exclusively using rel=”sponsored” or rel=”nofollow” links, we prioritise long-term SEO success and ensure a transparent, ethical approach to advertising.

Related Policies
For further details on our link practices, please refer to:

Compliance & Brand Safety

Your brand’s reputation is our priority. For more information on our ethical standards, visit our Our Values and Positive Impact pages.

We rigorously follow Google’s GAM360 policies, conduct regular content reviews, and block sensitive categories to prevent ads from appearing alongside inappropriate content.

Beyond strict adherence to GAM360 policies, we hold affiliations with the Australian Press Council, the Digital Publishers Alliance, and ACMA, and we’re Climate Active Certified as 100% Carbon Neutral. Our membership in the Online News Association and audits by IAB‑endorsed IPSOS IRIS underscore our commitment to high standards.

Post‑Campaign Analysis & Future Opportunities

After your campaign concludes, we provide detailed insights and explore further opportunities. For examples of our successful collaborations, visit our Work page.

Absolutely. Please visit our Case Studies page for real‑life examples and impressive outcomes.

We can explore additional collaborations—such as cross‑promotional initiatives or bespoke follow‑up campaigns—to keep your momentum going.

Brand Uplift Surveys

Measure the impact of your campaign with our Brand Uplift Surveys, which quantify changes in key brand metrics.

These surveys measure changes in metrics such as awareness, consideration, preference, and actionable intent by surveying a representative sample of your target audience both before (baseline) and after (follow‑up) your campaign. Results are presented as percentage point changes that clearly reflect shifts in consumer perception.

They provide actionable insights to refine your messaging, creative strategy, and targeting for improved campaign performance.

Yes, they can be offered as part of larger campaign packages or added as an additional service at extra cost, depending on your specific requirements.

Request Our Latest Media Kit

Simply fill in your details below, and one of our team members will get back to you within 24 hours.