The 2023 Automotive Survey conducted by Man of Many delves into the evolving car purchasing habits, preferences, and behaviours of our readers. This comprehensive report captures key insights into the automotive landscape, focusing on sustainability, technological advancements, and consumer trust.
Key Findings:
A Shift in Preference for a Transitional Demographic:
Our research reveals that many individuals are currently in a transitional phase of their lives, leading to changes in their automotive preferences. These consumers are prioritising vehicles that offer reliability, fuel efficiency, comfort, and long-distance travel capabilities.
Acceleration Towards a Sustainable Future:
Environmental concerns are significantly influencing car purchasing decisions. Many respondents have either made the switch or are considering electric vehicles (EVs). However, barriers such as price and charging infrastructure still exist. This underscores the need for automotive companies to prioritise sustainability and invest in expanding charging infrastructure.
Building Trust & Embracing a Digital Future:
Trust in brand reputation, safety, and advice from trusted sources remain crucial in purchase decisions. Additionally, there is a growing trend towards online car purchasing, highlighting the importance of a robust digital presence and seamless online shopping experiences for automotive brands.
Why Download the Full Report?
- In-Depth Analysis: Gain detailed insights into the latest trends shaping the automotive industry.
- Consumer Preferences: Understand the shifting preferences of a transitional demographic.
- Sustainability Insights: Learn about the impact of environmental concerns on car purchasing decisions.
- Digital Transformation: Discover how digital media and online purchasing are revolutionising the automotive market.
- Actionable Data: Leverage our findings to better position your brand in the evolving automotive landscape.
For a comprehensive understanding of these trends and actionable insights, download the full report by filling out the form below. This invaluable resource is designed to help automotive marketers and businesses stay ahead of the curve and make informed decisions in today’s fast-changing market.
