Sydney, Australia – 4 June 2025 – As brands increasingly seek meaningful ways to connect with audiences, Man of Many continues to lead the evolution of digital storytelling with the release of a new long-form campaign in collaboration with iconic Australian heritage brand R.M.Williams and creative agency Catinella.
The video offers a rare, cinematic look inside the R.M.Williams Adelaide workshop, spotlighting the meticulous craftsmanship behind its best-selling Craftsman boot. Anchored in the brand’s values of durability and tradition, the campaign was created to strengthen brand sentiment and reinforce a legacy built on skill passed through generations.
Produced entirely in-house by Man of Many’s content studio, the video exemplifies the publication’s ongoing investment in thoughtful, high-impact video storytelling. It represents a growing shift in the media landscape, where premium publishers are emerging as creative partners capable of delivering not only reach but also resonance.
“We’re seeing a strong demand from brands for deeper storytelling – content that doesn’t just sell, but informs and inspires,” said Harry Parsons, Head of Branded Content at Man of Many. “This project with R.M.Williams captures the values that matter to modern audiences: authenticity, care and legacy. That’s what long-form video allows us to communicate.”
“Our role is evolving beyond traditional publishing,” added John Guanzon, Director and Head of Creative and Production. “We’re now a creative partner and production house that builds narratives alongside our brand clients. This campaign is a perfect example of that evolution.”
The film features Man of Many’s Branded Content Editor, Rob Edwards, as on-camera talent, guiding viewers through the space with insight, warmth and a quiet reverence for the art of craftsmanship. The result is a polished, editorially-driven piece of branded content that blurs the line between advertising and documentary.
This campaign forms part of Man of Many’s broader video strategy, which has seen rapid growth in recent years. With plans to expand their YouTube and owned media output throughout 2025, the publication is committed to creating content that sits at the intersection of value, substance and style.
Watch the full video here: https://www.youtube.com/watch?v=iCQpazEIcR0
Credits
Client: R.M.Williams
Agency Partner: Catinella
Publication: Man of Many
Production: Man of Many – advertise.manofmany.com
Campaign Management: Harry Parsons – Head of Branded Content
Director: John Guanzon – Head of Creative and Production
Editor & Talent: Rob Edwards – Branded Content Editor
Ends.
For additional information, please contact:
Harry Parsons – Head of Branded Content, Man of Many – harry@manofmany.com (+61 420 969 208)
About Man of Many
Man of Many is Australia’s largest men’s lifestyle site and the country’s first 100 per cent carbon-neutral digital publisher. Established in 2012, Man of Many’s mission is to inform, engage, and empower Australians with comprehensive, accurate, and timely content across lifestyle, culture, technology, and significant public issues. With over 2 million monthly readers and over 900,000 social followers, Man of Many provides premium yet approachable content that resonates on a global scale. Proudly independent and award-winning, Man of Many is dedicated to their purpose of empowering people to make positive investments in themselves and their communities.
