Man of Many’s Production and Branded Content Studio to Deliver High-Impact Creative Solutions in 2025
Sydney, Australia – October 29, 2024 – During its inaugural Upfront event, Man of Many, Australia’s largest men’s lifestyle publication, unveiled its expanded production and branded content capabilities for 2025. The presentation spotlighted its in-house studio’s expertise in high-quality video production, photography, and creative content strategy. With a commitment to storytelling excellence, the studio offers brands tailored solutions that not only build audience engagement but deliver measurable results.
Production and Branded Content Highlights from the 2025 Upfront:
- Full-Service Creative Solutions: Man of Many’s content studio offers complete, end-to-end services in both photography and video, tailored to each brand’s vision and goals. From initial concept and content strategy to pre-production, shooting, and post-production, the team collaborates closely with clients to create memorable visual narratives that connect with audiences. Beyond content for Man of Many’s channels, the studio also produces high-quality campaign assets for client-led digital, in-store, and out-of-home campaigns, ensuring that brand stories come to life across every platform.
- Award-Winning Branded Content: Recently awarded Gold for Best Native Advertising at the WAN-IFRA Digital Media Awards Asia, Man of Many’s branded content team merges creative innovation with strategic insight. These campaigns are crafted to captivate audiences and build brand trust, establishing Man of Many as a top choice for impactful branded storytelling.
- Live Campaign Reporting and Real-Time Analytics: Starting in 2025, Man of Many will introduce live campaign reporting and real-time analytics, offering clients the ability to track key performance metrics and optimise campaigns on the go. These new tools provide transparency and ensure that branded content initiatives deliver measurable impact, empowering brands with actionable insights for data-driven decision-making.
- Events, Activations and Immersive Brand Experiences: Moving beyond digital, Man of Many delivers full-scale event management services, curating unique real-world experiences for brands. From brand activations and product launches to celebrated events like Sydney Whisky Month—recently awarded Event of the Year at the 2024 Mumbrella Publish Awards—the studio brings brands to life through immersive, memorable experiences. These events offer lasting engagement, providing brands with authentic connections that extend well beyond the event itself.
Harry Parsons, Head of Branded Content at Man of Many, commented: “With our expanded production and branded content capabilities, we’re thrilled to offer brands new ways to connect with audiences through memorable storytelling and real-world experiences. Our commitment to creative excellence and data-driven results ensures that every campaign we produce helps brands strengthen their impact and foster genuine connections.”
Why Man of Many’s Branded Content and Production Studio is a Game-Changer for Brands
With a unique combination of creative expertise and advanced analytics, Man of Many’s branded content studio is designed to meet brand’s needs for high-quality, engaging, and results-driven content. By tailoring each campaign to align with a partner’s vision, the team provides not only creative assets but a full strategy for impactful audience connection. The new live reporting and enhanced analytics capabilities also ensure brands receive the insights they need to optimise their investment, driving both visibility and measurable outcomes.
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For additional information, please contact:
Frank Arthur – frank@manofmany.com – +61 421 391 841
About Man of Many
Man of Many is Australia’s largest digital publication focused on men’s lifestyle, offering the latest in products, culture, and style. Recognised for its excellence, it won the Best Native Advertising award at the Digital Media Awards Asia 2024 and was named Website of the Year at the Mumbrella Publish Awards 2024. As an independent online destination, Man of Many provides up-to-date news, features, and insights from industry experts. Man of Many has a particular focus on men’s cultural, lifestyle, and public interest matters, including health and wellbeing, as well as investigating consumer trends, exploring local news and events, and reporting on technology and consumer product news.