Sydney, January 18, 2021 – Australian men’s lifestyle publication Man of Many – manofmany.com, is the first Australian publisher to sign-on and partner with Ipsos, the new exclusive and preferred provider to the Interactive Advertising Bureau (IAB) Australia for the independent reporting of digital audience measurement data.
The move comes after Man of Many has seen huge growth in its local Australian audience with over 633,000 monthly unique visitors and over 1,050,000 pageviews according to Google Analytics in the last 30 days (January 2022). Man of Many has continued to provide open access to Google Analytics and other third-party social platforms for its clients.
Scott Purcell, Co-founder of Man of Many said “We’re extremely proud to be the first Australian media company to sign-on with Ipsos for our digital audience measurement. It will allow us to reaffirm our value proposition and provide agencies and advertisers with trusted independent data to make evidence-based investment decisions, as well as supporting one of core values of remaining transparent to both our clients and readers.”
IAB Australia’s appointment of Ipsos will be for an initial period of three-years commencing in Q2 2022 with the launch of Ipsos iris and provisions for extensions. Locally Ipsos iris will be built from the ground up in collaboration with IAB Australia to meet the needs of the Australian market. Along with 41 standard metrics already available, Ipsos will work with IAB Australia to develop new metrics (such as an Audience Engagement Metric) and partner with other data suppliers to provide additional ways for media owners to demonstrate the unique attributes of their properties and help commercialisation of their content.
Simon Wake, CEO of Ipsos Australia & NZ commented “We’re proud to first partner with such an innovative and progressive publisher such as Man of Many for their audience measurement. Our solution will provide them with accurate and credible data, as well as providing unrivalled insights for their clients into their reader’s everyday digital behaviours.”
The new Ipsos partnership caps off an impressive year for Man of Many as a media owner in being recognised in AFR’s Fast 100 List, SmartCompany’s Smart 50 List and winning a number of Mumbrella Publish Awards including Brand of the Year, Consumer Publication of the Year and Newsletter of the Year in 2021. Purcell said “We’re extremely excited for what’s ahead in 2022 for Man of Many as we continue to improve our client solutions through the Ipsos partnership and expand our client offerings into video, podcasting and events.”
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For additional information, please contact:
Frank Arthur – frank@manofmany.com – +61 421 391 841
About Man of Many
Man of Many is Australia’s largest men’s lifestyle digital publication and a resource for the latest in products, culture, and style. Mumbrella Publish Awards’ Website of the Year and B&T Awards’ Best Media Platform for 2023, Man of Many is a proudly independent online destination for the latest news, features, and insights from industry experts. Man of Many has a particular focus on men’s cultural, lifestyle, and public interest matters, including health and wellbeing, as well as investigating consumer trends, exploring local news and events, and reporting on technology and consumer product news.
About IPSOS
Ipsos is an innovative, entrepreneurial, client-focused global organisation, providing broad market research services. Founded in France in 1975, Ipsos has grown into a worldwide research group with over 16,600 employees and offices in 88 countries. Ipsos deliver insightful expertise and our researchers assess market potential and interpret market trends, develop and build brands which helps our clients build long-term relationships with their customers.
