Sydney, Australia – 27 March 2024 – Man of Many, Australia’s largest digital men’s lifestyle publication has launched its inaugural online edition, marking a renewed focus on premium digital-first content. Unveiled at an intimate event in Sydney on Thursday, the new offering introduces a dedicated platform, housed within the Man of Many website, in which exclusive long-form features, interviews, analysis and reports are explored through one overarching quarterly lens.
For the first iteration of the project, Man of Many has channelled REINVENTION as the key theme, with reigning Formula 1 Rookie of the Year and Australian icon Oscar Piastri gracing the digital cover. According to Nick Hall, Man of Many Editor-in-Chief, the rising motor racing star’s raw and honest feature provided the perfect introduction for the new project, charting the true essence of reinvention.
“Oscar is the perfect embodiment of reinvention. He’s gone from highly-touted prodigy to underserved villain to fan favourite all in the space of two years, and I couldn’t think of a better person to speak to the importance of adapting to change. He’s an Aussie hero that is making huge waves on a global scale and we are beyond proud to have him as our inaugural digital cover star,” Hall said.
Featuring a curated selection of inspiring stories of perseverance, resilience and personal growth, the REINVENTION Edition continues an era of premiumisation for the Sydney-based media publication. In recent years, Man of Many has extended its award-winning in-house production studio and diversified into bespoke event management with innovative event activations such as Sydney Whisky Month.
According to Hall, the new Digital Edition was an opportunity to apply that same innovative approach to Man of Many’s core product, reaffirming the publication’s focus on premium editorial.
“To me, reinvention was the perfect theme to kick off this new project. It is the act of transformation; be it through necessity or circumstance, that leads to growth. As digital publishers, we are reminded of this constantly,” Hall said.
“With so much uncertainty in the media landscape at the moment, reaffirming our commitment to inspiring and engaging content felt like a necessity. It’s what our readers love and it’s what we’re best at.”
In addition to the lead feature with Oscar Piastri, the Man of Many REINVENTION Edition also features exclusive interviews with former NRL star turned business mogul Adam “Mad Dog” MacDougall, CEO of Swiss watchmaker Rado, Adrian Bosshard, and the self-proclaimed punk-rock protectors of Sydney’s live music scene, FANGZ.
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For additional information, please contact:
Frank Arthur – frank@manofmany.com – +61 421 391 841
About Man of Many
Man of Many is Australia’s largest men’s lifestyle digital publication and a resource for the latest in products, culture, and style. Mumbrella Publish Awards’ Website of the Year and B&T Awards’ Best Media Platform for 2023, Man of Many is a proudly independent online destination for the latest news, features, and insights from industry experts. Man of Many has a particular focus on men’s cultural, lifestyle, and public interest matters, including health and wellbeing, as well as investigating consumer trends, exploring local news and events, and reporting on technology and consumer product news.
