Sydney, Australia – 19 March 2025 – Man of Many, Australia’s largest digital men’s lifestyle publication, has announced its ICONS Digital Edition, the first instalment of 2025. Focusing on inspiring personalities and products that have stood the test of time, the latest volume chronicles icons of the past, present and, in a forward-thinking move, those who are destined for greatness.
The multi-generational concept is fronted by a trio of international personalities at different stages of their illustrious careers. Reigning Formula 1 world champion Max Verstappen, fresh off a stellar showing in the largest Australian Grand Prix in history, takes centre stage as the first cover star. In a rare interview, the Oracle Red Bull Racing driver sat down with Man of Many Editor-in-Chief Nick Hall to discuss his role in the sport’s remarkable growth, revealing his plans for 2025 and the legacy that he’d like to leave behind.
Joining Verstappen as Cover Star for the ICONS issue, Australian television personality and wildlife warrior Robert Irwin revealed the challenges of finding purpose outside of celebrity. The 21-year-old explained that while he has grown up in front of the camera, he still considers himself a conservationist first and an entertainer second. Rounding out the trio of talent for this volume is Shōgun star Cosmo Jarvis, whose unique approach to fame and celebrity saw him eschew the Hollywood trajectory in favour of roles with substance. In a beguiling interview, the British actor revealed why he chose to hit the pause button on fame in order to work on a small-budget independent Australian film from a first-time director.
Man of Many Editor-in-Chief Nick Hall remarked, “This Digital Edition is a brilliant reminder that no two paths are ever the same. Whether you are risking your life behind the wheel of a Formula 1 vehicle or standing up for those who don’t have the means to do so themselves, becoming an icon always involves some level of risk and vulnerability. I am immensely proud of the features we have produced for this edition and am eternally grateful to those who let us tell their remarkable stories.”
Expanding on the success of the first four Digital Editions, which saw a dedicated platform housed within the Man of Many website, the latest issue also introduces a new content series. Joining the publication’s award-nominated social video series Suite Spot, founder-focused profile series That Escalated Quickly, and film round-up Cinematic 7, Man of Many has launched a Menswear Icons series. Diving deep into a fashion staple that has influenced modern men’s fashion, each instalment explains the history, details, and icons that made the garment what it is today.
Digital Cover Stars
Gracing the digital covers for Q1 are three incredible talents, representing icons of the past, present and future:
- Max Verstappen: A four-time Formula 1 World Driver’s Champion, Max Verstappen is on a fast track to greatness. Ahead of the 2025 Australian Grand Prix, the Oracle Red Bull Racing star discusses life, legacy and the future of the sport.
- Cosmo Jarvis: After a breakout role as John Blackthorne in the hit FX series Shōgun, Cosmo Jarvis is set to turn Hollywood on its head. Here, the British actor explains his unique approach to fame and the strange new role that caught his eye.
- Robert Irwin: Wildlife warrior, photographer and television personality Robert Irwin reveals that while he has to wear a multitude of hats, he considers himself a conservationist first and an entertainer second.
Additionally, this edition features in-depth interviews and profiles with:
- Lauren Jackson: Five-time Olympian Lauren Jackson discusses the role that resilience has played in her remarkable career.
- Jordan van den Lamb: Better known as ‘Purple Pingers’ or ‘that guy that does Shit Rentals on TikTok’, van den Lamb describes how he’s using social media for meaningful change.
- Cameron Smith: The beloved Australian golfer chats about his switch to the rebel sports league LIV Golf, the tournament’s future, and what fans don’t know about life at LIV.
The launch of the first Digital Edition of 2025 comes at a pivotal time for Man of Many. The Sydney-based publication recently expanded its content diversification and premiumisation efforts with the launch of an inspiring campaign featuring Australian basketball legend Lauren Jackson. The multi-platform campaign, produced in partnership with Tissot, chronicled Jackson’s inspiring career, setbacks and remarkable comeback ahead of the 2024 Paris Olympic Games.
In 2025, Man of Many has outlined plans to accelerate mixed-media coverage, underpinning the platform’s commitment to compelling storytelling. The recent announcements follow a standout year for Man of Many, which saw the brand recognised in multiple categories at the 2024 Mumbrella Publish Awards, including Website of the Year and Event of the Year for Sydney Whisky Month 2024. The publication was also honoured at the 2024 B&T Awards, receiving nominations for Media Platform of the Year, the B&T Award for the Planet, and People & Culture (Under 100 Employees).
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Cover Image Credits:
- Max Verstappen Credit: Red Bull Content Pool
- Cosmo Jarvis Credit: Lee Malone Photography
- Robert Irwin Credit: Network 10
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For additional information, please contact:
Frank Arthur – frank@manofmany.com – +61 421 391 841
About Man of Many
Man of Many is Australia’s largest men’s lifestyle digital publication and a resource for the latest in products, culture and style. It is the Mumbrella Publish Awards ‘Website of the Year 2024’ winner and a proudly independent online destination for the latest breaking news, features and insight from industry experts. Man of Many has a particular focus on men’s cultural, lifestyle and public interest matters, including men’s health and wellbeing, as well as investigating consumer trends, exploring local news and events and reporting on technology and consumer product news.
