Sydney, June 15th, 2020 – Independent publication Man of Many – manofmany.com – has capped off a record half of growth by claiming the title of Australia’s largest men’s lifestyle site. The latest Nielsen Statistics from May 2020 show that the Sydney-based publication now reaches over 317,800 unique Australian readers per month, surpassing competitors to achieve the highest unique audience amongst audited men’s lifestyle media outlets.
The new announcement follows a period of strong growth, both domestically and globally for Man of Many. The lifestyle, culture and gear website has significantly bolstered its online reach in recent years, noting a 270 per cent increase in its Australian Unique Audience over the last 12 months. Despite the recent impacts from COVID-19, the publication also saw a 71 per cent increase in its global audience in April 2020, culminating in global page views in excess of 4.5 million.
Nick Hall, Man of Many Digital Editor said the latest statistics were a reflection of the eight-year-old brand’s proactive and fluid response to the changing media landscape.
“At the beginning of the year, we set ourselves an ambitious goal to become the largest men’s lifestyle site in Australia,” Hall said. “Despite the evolving global conditions and a media landscape unlike any other seen before, we’ve been able to pivot our content accordingly to deliver value for our readers. The latest Nielsen results are indicative of the amazing audience response that we have had. We take great pride in the growth of our publication.”
After launching in 2012 as a gear and tech website, Man of Many has undergone a significant transition to become one of the nation’s largest independent lifestyle publications. Co-Founder Scott Purcell said the strong results in the latest Nielsen DCR Statistics were a testament to the hard work of their team.
“As we expand our offering, we will continue to provide content that enriches our readers’ lives,” he said. “What started as a passion project between two friends, is now a trusted source for Australian men, delivering high-quality content daily. Being the largest men’s lifestyle site in Australia means we have the audience and platform to drive positive results for our clients through tailored media packages and campaigns. The response that we have seen over the past 12 months has been nothing short of amazing, and we plan on carrying this forward into the future.”
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For additional information, please contact:
Frank Arthur – frank@manofmany.com – +61 421 391 841
About Man of Many
Man of Many is Australia’s largest men’s lifestyle digital publication and a resource for the latest in products, culture, and style. Mumbrella Publish Awards’ Website of the Year and B&T Awards’ Best Media Platform for 2023, Man of Many is a proudly independent online destination for the latest news, features, and insights from industry experts. Man of Many has a particular focus on men’s cultural, lifestyle, and public interest matters, including health and wellbeing, as well as investigating consumer trends, exploring local news and events, and reporting on technology and consumer product news.
