Sydney, Australia – 13 April 2023 – Man of Many, in a landmark partnership with NBC Universal, has successfully staged the Sydney premiere of the film ‘Argylle’, heralding a new era of experiential marketing for the publisher. This initiative showcases Man of Many’s innovative approach to event management and aligns with its strategic ambition to diversify and enrich its monetisation avenues beyond traditional content. Following its accolades as ‘Best Media Platform’ of the Year at the B&T Awards and ‘Website of the Year’ at the Mumbrella Publish Awards 2023, Man of Many has demonstrated its unparalleled excellence in content creation and platform development, setting the stage for a broader engagement strategy that incorporates events designed to cater to its audience’s appetite for unique and immersive experiences.
The premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s Entertainment Quarter drew over 400 guests, including Man of Many readers and high-profile attendees, showcasing the brand’s exceptional ability to blend luxury with cinematic excitement. The lavish foyer reception set the stage with Moët & Chandon, thematic entrances by celebrity trainer Jono Castano, and live dance performances inspired by the film, creating an atmosphere of elegance. Amidst the DJ’s ambient tunes, this vibrant gathering transitioned seamlessly into the cinema, where a special video message from director Matthew Vaughn awaited on the big screen, heightening anticipation before the screening of the film.
Frank Arthur, Co-Founder of Man of Many, shared his vision for the company’s future, “The ‘Argylle’ premiere is a reflection of our broader strategy to not only continue to integrate compelling events into our portfolio but also to explore innovative ways to monetise these experiences. Our audience is eager for more than just content; they crave genuine, engaging experiences. By hosting various events throughout the year, from grand spectacles like this premiere to more intimate gatherings, we are tapping into this desire, fostering an engaged community, and opening up unique opportunities for brand partnerships. Our skill in providing in-person touchpoints allows our audience to interact directly with brands, aligning their goals and objectives with our expertise in creating impactful moments.”
Man of Many’s successful pivot towards incorporating both marquee events and intimate experiences into its business model reflects its adaptability and foresight in a rapidly evolving media landscape. This strategic evolution not only reinforces Man of Many’s status as a digital media powerhouse but also highlights its innovative approach to community engagement and brand collaboration, offering unparalleled value to partners and audiences alike.
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For additional information, please contact:
Frank Arthur – frank@manofmany.com – +61 421 391 841
About Man of Many
Man of Many is Australia’s largest men’s lifestyle digital publication and a resource for the latest in products, culture, and style. Mumbrella Publish Awards’ Website of the Year and B&T Awards’ Best Media Platform for 2023, Man of Many is a proudly independent online destination for the latest news, features, and insights from industry experts. Man of Many has a particular focus on men’s cultural, lifestyle, and public interest matters, including health and wellbeing, as well as investigating consumer trends, exploring local news and events, and reporting on technology and consumer product news.
