Man of Many, Australia’s largest men’s lifestyle digital publication, has teamed up with automaker CUPRA and Socceroos’ goalkeeper Andrew Redmayne to unveil an electrifying video campaign, ‘Discover the Commitment Behind Peak Performance.’ The collaboration showcases high-end production and exceptional storytelling, highlighting the ethos of performance under pressure.
Understanding the Australian market’s inclination for both sports and automotive innovation, Man of Many and CUPRA sought the expertise of Redmayne. Known for his nerves of steel on the soccer field, the goalkeeper lends an authentic touch to the campaign, sharing his extraordinary journey of maintaining performance under pressure, both in soccer and life.
As Redmayne explains, “It all comes down to the commitment of maintaining peak performance, which for me means making sure you’re ready to make the most of key opportunities whenever they arise.” These principles are deeply intertwined in this high-end production, offering viewers a chance to see both Redmayne and the electrifying CUPRA Formentor in action.
The campaign is scheduled to roll out across various digital platforms, bringing the partnership into the spotlight while emphasising CUPRA’s commitment to innovation and performance.
The campaign aims to emphasise that seizing the moment—whether it’s a mere seven seconds that change the course of history or a thrilling drive in a CUPRA Formentor—requires thorough preparation and unwavering commitment. Richie Hall, the Director of the video, added, “We had an excellent team working on this project, from our producers and sound recordists to our cinematographers. It was a seamless collaboration aimed at highlighting what it takes to truly excel.”
Having successfully partnered with global luxury brands like Armani, Valentino, and Moncler, Man of Many continues to raise the bar in producing visually and emotionally captivating campaigns, thanks to its high-end production capabilities.
View Man of Many’s CUPRA campaign video: YouTube link
Photography and video assets: folder link
VIDEO CREDITS
Director: Richie Hall
Producers: Denise Barnes, Harry Parsons, Richie Hall (Man of Many)
Cinematographer: Dale Bremner
AC: Sandy McLennan
Editor: Richie Hall
Colourist: Marcus Friedlander
Sound Recordist: Luke Fuller
Track “The Reason”: Ben Fox
Talent: Andrew Redmayne & his daughter
Agency: Gabriella Daniels – PHD
Ends.
For additional information, please contact:
Frank Arthur – frank@manofmany.com – +61 421 391 841
About Man of Many
Man of Many is Australia’s largest men’s lifestyle digital publication and a resource for the latest in products, culture, and style. Mumbrella Publish Awards’ Website of the Year and B&T Awards’ Best Media Platform for 2023, Man of Many is a proudly independent online destination for the latest news, features, and insights from industry experts. Man of Many has a particular focus on men’s cultural, lifestyle, and public interest matters, including health and wellbeing, as well as investigating consumer trends, exploring local news and events, and reporting on technology and consumer product news.
About CUPRA
CUPRA is an automaker known for its blend of performance and elegance, producing vehicles that capture the essence of modern driving experiences. The CUPRA Formentor is a testament to the brand’s commitment to innovation and performance.
