Man of Many Unveils Exciting 2025 Plans at Inaugural Upfront Event
Sydney, Australia – October 29, 2024 – Man of Many, Australia’s leading men’s lifestyle publication, successfully launched its first-ever Upfront event on October 29, 2024, streaming live to industry partners. Themed Momentum, this milestone event set the stage for an ambitious 2025, unveiling new offerings designed to drive value for commercial partners, media agencies, and brands eager to engage with a discerning Australian audience.
Major Highlights from the 2025 Upfront:
Building on a legacy of success, Man of Many presented an innovative slate of new products, content formats, and advertising solutions tailored to deepen connections with audiences and deliver measurable outcomes for brands. The Upfront presentation revealed several key initiatives:
- Website Relaunch: Set to go live later this month, Man of Many’s website relaunch marks its most transformative update yet, designed to enhance user experience and increase brand impact. This reimagined platform reflects the Momentum theme, featuring top-tier UX and UI improvements that streamline content discovery, deepen audience retention, and optimise ad viewability. Enhanced high-impact ad formats, custom-branded content options, and richer first-party data now give brands more targeted, effective campaign opportunities and audience insights.
- User Sign-Ins, Memberships & Subscriptions: In 2025, Man of Many will launch a streamlined user sign-in and membership system to enhance engagement and capture valuable data. New email and social media login options will provide access to personalised profiles, unlocking premium content and exclusive features. The Premium Membership program will offer subscribers access to exclusive content, member-only events, and perks, creating deeper brand loyalty and opportunities for targeted advertising.
- Advanced Audience Targeting & Privacy-First Data Solutions: Man of Many will implement advanced first-party data strategies in 2025, integrating platforms like LiveRamp, ID5, SharedID, and IotA with its own data to enable precise audience targeting. As well as utilising privacy-first technologies like Google’s Confidential Matching and Trusted Execution Environments (TEEs), these tools will enable highly personalised, effective campaigns, helping brands optimise targeting accuracy in a trusted, secure, and cookieless environment.
- Innovative Advertising Solutions: Building on the website’s new capabilities, Man of Many has launched a suite of advanced digital and social advertising tools. These include high-impact ad formats and enhanced targeting capabilities, all within a trusted, brand-safe environment that supports genuine audience connection.
- Expanding Flagship Video Content Series: Man of Many introduced its original video series lineup for 2025, which includes brand partnership opportunities across health, luxury, and automotive categories, providing brands with high-engagement avenues in these areas. In addition to Man of Many’s YouTube & Socials, these will be housed in a brand-new on-site Video Hub, launching as part of the upcoming site redesign.
- Quarterly Digital Editions: Following the success of 2024’s Reinvention, Creation and Trailblazers volumes, Man of Many’s quarterly Digital Editions will return in 2025. Each edition will dive deep into a major cultural theme, featuring premium, long-form content and exclusive interviews with international icons.
- Full-Service Branded Content and Production: With a complete suite of in-house production capabilities, Man of Many’s branded content services will expand further in 2025, covering live campaign reporting, video production, photography, and more. By combining creative strategy with high-quality content execution, brands can create memorable campaigns that resonate across digital, social, and physical channels.
- Retail Media & E-Commerce Newsletter Integrations: In 2025, Man of Many will strengthen its e-commerce capabilities with new integrations, cementing its role as a top referral source in Australia. A new affiliate and deals newsletter will feature exclusive discounts, product highlights, and curated shopping content, leveraging Man of Many’s expertise in consumer trends to drive high conversion rates for retail partners.
- Self-Service Booking Platforms & Live Reporting Dashboards: In 2025, Man of Many will launch self-booking platforms for display ads in partnership with Placements.io, along with live reporting dashboards for clients. These tools will simplify the ad buying process and deliver real-time performance insights.
- Launching Audio in 2025 – Introducing Man of Many Podcasts: In 2025, Man of Many will expand into audio with the launch of its first podcast series. This new format will offer engaging content that aligns with the brand’s core lifestyle themes, providing fresh opportunities for brands to connect with our audience through audio storytelling.
- In-Person Events, Community Building & Experiential Activations: Building on the momentum and success of the Sydney Whisky Month and Digital Editions launch events, Man of Many will expand its experiential marketing options, providing immersive, in-person brand activations throughout 2025.
A Record-Breaking Reach
Each month, Man of Many reaches over 2.5 million Australians across its platforms, including partnerships with Apple News, Google News, Microsoft Start, Flipboard and other major content distributors. This expansive presence ensures unmatched visibility for advertisers, placing them at the forefront of a wide and engaged audience.
Frank Arthur, Co-Founder of Man of Many, said: “Momentum is about moving forward with purpose, and this year’s Upfront was a chance to share our commitment to helping partners succeed in 2025. From our expanded video series lineup to quarterly digital editions, we’re excited to bring new opportunities for brands to connect meaningfully with our audience.”
Co-Founder Scott Purcell added, “As we grow, we remain focused on creating engaging, high-impact content and solutions that reflect the interests and values of our audience. This year’s Upfront highlights our commitment to driving amazing results for our partners while delivering an enriched experience for our readers.”
The 2025 Upfront presentation remains available for ongoing access, allowing advertisers and media agencies to explore the upcoming opportunities at their convenience.
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For additional information, please contact:
Frank Arthur – frank@manofmany.com – +61 421 391 841
About Man of Many
Man of Many is Australia’s largest digital publication focused on men’s lifestyle, offering the latest in products, culture, and style. Recognised for its excellence, it won the Best Native Advertising award at the Digital Media Awards Asia 2024 and was named Website of the Year at the Mumbrella Publish Awards 2024. As an independent online destination, Man of Many provides up-to-date news, features, and insights from industry experts. Man of Many has a particular focus on men’s cultural, lifestyle, and public interest matters, including health and wellbeing, as well as investigating consumer trends, exploring local news and events, and reporting on technology and consumer product news.
