Unveiling Man of Many’s Flagship Opportunities for 2025: High-Impact Sponsorships and Premium Advertising
Sydney, Australia – October 29, 2024—At its inaugural Upfront event, Man of Many, Australia’s largest men’s lifestyle publisher, introduced an impressive lineup of flagship opportunities for 2025. The revamped offerings provide brands with premium visibility through exclusive sponsorships and high-impact advertising solutions aimed at maximising audience connection and engagement within a trusted, brand-safe environment.
2025 Flagship Opportunities Highlight Major Sponsorships and New Media Platforms
Designed to enable brands to engage deeply with Australia’s most discerning audience, Man of Many’s flagship opportunities offer immersive media environments across premium content, original video series, expanded events, and ventures into new formats like podcasting.
Flagship Opportunities Highlights from the 2025 Upfront:
- Exclusive Video Series Sponsorships: Brands can take centre stage in one of Man of Many’s original video series, each offering integrated branding, custom content, and extensive multi-channel promotion across the platform’s website, social media, and newsletters.
- Quarterly Digital Editions Partnerships: Man of Many’s acclaimed Digital Editions showcase premium content and interviews with influential figures, offering exclusive event sponsorships, content integration, and social and video promotion to align brands with influential voices and cultural conversations.
- Sydney Whisky Month: Returning in 2025, the award-winning Sydney Whisky Month, which was recognised as Event of the Year at the 2024 Mumbrella Publish Awards, offers brands direct engagement with whisky enthusiasts through expanded partnerships, bespoke activations, and robust media coverage.
- The Man of Many 100: This anticipated annual showcase of the top 100 products of the year aligns brands with highly sought-after recommendations in lifestyle, tech, and automotive categories, providing increased visibility and credibility.
- Audio Formats Launch in 2025: Man of Many will expand into podcasting in 2025, launching its first podcast series with attribution from partners like Near and Podsites, offering brands new opportunities for storytelling and audience engagement in the growing audio space.
These flagship offerings are just the beginning, with further opportunities across Man of Many’s platform to help brands deepen engagement and make a lasting impact:
- Event Partnerships: Man of Many’s expanded event offerings create high-engagement spaces for brands to connect with audiences in memorable, real-world settings. From exclusive product launches and intimate gatherings to major cultural activations, each event is tailored to amplify brand impact and forge lasting connections.
- Production and Creative Services: Man of Many’s in-house content studio provides a complete suite of creative services, including custom video production, photography, and strategic content development. This full-service offering allows brands to create bespoke visual assets for use across digital, in-store, and out-of-home campaigns, extending brand presence across multiple touchpoints.
- High-Impact Display Options and Audience Extension: Man of Many’s expanded high-impact display services offer robust visibility across trusted platforms in a brand-safe environment. The new Audience Extension service amplifies campaigns beyond Man of Many’s platform, extending reach across top-tier publishers via CleverAds for greater impact across display, video, and CTV formats, ensuring high engagement in premium environments.
- Self-Booking Platform: Launching in 2025, Man of Many’s Self-Booking Platform, developed with Placements.io, will provide a streamlined ad-buying experience. Brands will have increased control over campaigns and benefit from live reporting dashboards offering real-time insights, designed to make the ad-buying process transparent and efficient.
- Advanced Audience Targeting & Privacy-First Data Solutions: With advanced first-party data strategies, Man of Many integrates platforms like LiveRamp, ID5, SharedID, and IotA for targeted audience engagement while maintaining secure, privacy-first operations through Google’s Confidential Matching and Trusted Execution Environments (TEEs). This setup optimises targeting accuracy, providing brands with effective and secure reach.
- Retail Media & E-Commerce Newsletter Integrations: In 2025, Man of Many will expand its e-commerce reach through a new affiliate and deals-focused newsletter, featuring curated shopping content, exclusive discounts, and product highlights. Designed to drive high conversion rates for retail partners, this initiative connects brands with an engaged audience actively seeking premium products.
Elliott Barsby, Commercial Director at Man of Many, stated: “Our flagship opportunities in 2025 reflect our commitment to creating meaningful connections between brands and audiences. Whether through immersive events, high-impact video, or our new podcasting venture, we’re excited to deliver premium media solutions that resonate and drive tangible results.”
With each flagship opportunity, Man of Many continues to deliver impactful reach and authentic brand engagement, ensuring advertisers see measurable momentum throughout the year.
Links:
Ends.
For additional information, please contact:
Frank Arthur – frank@manofmany.com – +61 421 391 841
About Man of Many
Man of Many is Australia’s largest digital publication focused on men’s lifestyle, offering the latest in products, culture, and style. Recognised for its excellence, it won the Best Native Advertising award at the Digital Media Awards Asia 2024 and was named Website of the Year at the Mumbrella Publish Awards 2024. As an independent online destination, Man of Many provides up-to-date news, features, and insights from industry experts. Man of Many has a particular focus on men’s cultural, lifestyle, and public interest matters, including health and wellbeing, as well as investigating consumer trends, exploring local news and events, and reporting on technology and consumer product news.
