Man of Many Expands Social Media Strategy, Launches New Video Series and Targeted Content for 2025
Sydney, Australia – October 29, 2024—At its inaugural Upfront event, Man of Many, Australia’s largest men’s lifestyle publication, announced an ambitious social media strategy for 2025. It unveiled a number of new original video series and expanded platform engagement designed to meet the dynamic interests of its highly engaged audience. By focusing on the power of social-first content, Man of Many aims to deliver enhanced opportunities for brands seeking impactful social media placements.
Social Media Highlights from the 2025 Upfront:
- New Original Video Series: In 2025, Man of Many will debut several original video series, providing unique partnership opportunities for brands looking to integrate within high-quality content. Carefully curated to resonate with the Modern Tastemaker, these series will explore themes across fitness, wellness, food, travel, and luxury, offering engaging touchpoints for relevant brand alignments.
New and ongoing video series in 2025:
- Man of Many Gains: A deep dive into fitness, wellness, and health, exploring trends, expert advice, and gear that help our audience stay at their peak.
- Monday Munchies: Highlighting Australia’s vibrant food and hospitality scene, this series brings viewers into the country’s best culinary spots and tastiest trends.
- The Rev Up: Your guide to the latest in the automotive world, from high-performance vehicles to cutting-edge automotive innovations.
- Man of Many Talks: Engaging conversations with public figures and prominent personalities, providing insights into their journeys.
- Suite Spot: A glimpse into Australia’s top luxury accommodations, offering viewers a taste of the most exclusive getaways and unforgettable experiences.
- Hands-On: In-depth product reviews and hands-on testing, delivering trusted insights into the latest gadgets, gear, and lifestyle essentials.
- Whisky Wednesdays: A dedicated series for whisky enthusiasts, exploring tastings, whisky culture, and the finest brands from around the world.
- Man of Many Favourites: Showcasing curated selections of the latest must-haves across style, tech, and lifestyle, based on what’s trending with the Man of Many team.
- New on-site Video Hub: Every Man of Many original video series will be distributed across Man of Many’s website, social channels, and the soon-to-be-launched on-site Video Hub, enabling brands to reach a high-value demographic through premium video content.
- Expanded Platform Reach: Man of Many continues to grow its presence across platforms such as Instagram, TikTok, and its new WhatsApp channel, achieving impressive engagement through short-form videos, stories, and interactive content. With over 900,000 social followers, this expanded reach enables brands to connect with a large, targeted audience in a vibrant and relevant digital space.
- YouTube Momentum: With a strategic focus on long-form video content, Man of Many will offer brands integrated opportunities on YouTube. Each video is crafted to build deeper audience connections, providing a seamless pathway for brand messages to resonate with viewers in an engaging, streamable format.
- Data-Informed Audience Engagement Strategies: Man of Many’s social media content is specifically crafted to engage its discerning audience, with a targeted approach to each post, story, and video. Through exclusive interviews, on-location features, and creative series showcasing Australia’s best culinary and cultural highlights, Man of Many ensures that its social channels remain a source of immersive experiences. This thoughtful approach provides brands with tailored engagement opportunities that resonate with a culturally attuned audience.
John Gaunzon, Head of Social Media at Man of Many, commented: “Our 2025 social media strategy takes engagement to a new level by connecting brands with audiences through compelling, tailored content. We’re focused on creating social-first experiences that are both meaningful and memorable, providing brands with a unique way to reach an audience that values quality and authenticity.”
Why Man of Many’s Social Media Strategy is a Powerful Choice for Brands
With a social media strategy rooted in platform-specific, authentic content, Man of Many offers brands a powerful avenue to reach and resonate with the Modern Tastemaker. Combining premium quality with genuine audience engagement, Man of Many’s social media channels provide a high-value opportunity for brands to increase visibility and build loyalty within a discerning audience.
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For additional information, please contact:
Frank Arthur – frank@manofmany.com – +61 421 391 841
About Man of Many
Man of Many is Australia’s largest digital publication focused on men’s lifestyle, offering the latest in products, culture, and style. Recognised for its excellence, it won the Best Native Advertising award at the Digital Media Awards Asia 2024 and was named Website of the Year at the Mumbrella Publish Awards 2024. As an independent online destination, Man of Many provides up-to-date news, features, and insights from industry experts. Man of Many has a particular focus on men’s cultural, lifestyle, and public interest matters, including health and wellbeing, as well as investigating consumer trends, exploring local news and events, and reporting on technology and consumer product news.
