Client
UNIQLO
Services
Photography
Feature Article
Social Coverage
Email Newsletters
Year
2024
Vertical
Fashion
There’s nothing like an immaculate piece of knitwear to get you through the winter months with style. So, when it came time for Uniqlo to promote its Knitwear 23FW range—emphasising comfort and classic looks—the brand approached Man of Many to craft a campaign with extensive reach and engagement, increasing brand visibility and driving consumer interest. The final result exceeded all expectations.
Strategic Insights
The primary objective of the campaign was to drive desirability for Uniqlo’s new 23FW knitwear collection and enhance overall brand exposure. Uniqlo sought to capture the attention of a fashion-forward audience, showcasing the blend of warmth and effortless style the new collection offers. Man of Many’s strategic approach and robust audience engagement were crucial in meeting these objectives.
Creative Concept
The campaign focused on highlighting the unique features of Uniqlo’s knitwear, combining high-quality visuals with engaging content to resonate with the target audience. Sponsored articles, social media posts, email newsletters, and display advertising were utilised to create a cohesive and impactful promotional strategy. The content emphasised the collection’s ability to keep wearers comfortably warm and stylishly cool, making it a must-have for the season.
Implementation
Man of Many executed a multi-faceted campaign that included a feature article, a series of social media posts, and multiple email newsletter inclusions. The feature article, hosted on Man of Many’s website, provided an in-depth look at the new collection, enhanced by high-quality images and engaging text. On social media, particularly Facebook and Instagram, posts targeted fashion enthusiasts, driving high engagement and impressions. Email newsletters, leveraging Man of Many’s 130k+ subscribers, included strategic placements of Uniqlo’s knitwear, significantly boosting open rates and click-throughs.
Results & Key Metrics
The Uniqlo Knitwear 23FW campaign exceeded all predefined objectives and benchmarks, demonstrating the efficacy of Man of Many’s advertising solutions. The feature article achieved +60% in bonus value, indicatating a high level of audience engagement and interest. On Facebook, the campaign exceeded the forecasted impressions by 30% and the EDM newsletter achieved a remarkable 281%. All these showcased the effectiveness of Man of Many’s social media strategies.
Credits
Photographer: Harry Hayes
Talent: Russel White
Production: Geena Valos, Harry Parsons
Hair and Makeup Artist: Brooke Low
Stylist: Geena Valos
Location: Barangaroo
Article Content Creation: Rob Edwards
