Client
CUPRA
Services
Video Production
Photography
Sponsored Articles
Email Newsletters
Socials
Display Ads
Year
2023
Vertical
Automotive
Rarely does the opportunity arise to simultaneously work with two trailblazers, so when CUPRA approached Man of Many to develop a campaign to promote its new Formentor SUV starring Australian football legend Andrew Redmayne, the team jumped in feet first. The campaign’s main objective was to highlight the Formentor’s unique blend of sportiness and sophistication, appealing to a discerning audience looking for a stylish yet powerful vehicle. Not only did the campaign deliver outstanding visual assets that spoke to the CUPRA’s appeal while providing real insight into Redmayne’s character, it also surpassed expectations on all key metrics.
Strategic Insights
The primary goal of the campaign was to showcase the CUPRA Formentor, focusing on its design, performance, and the lifestyle it represents. By leveraging Andrew Redmayne’s popularity and appeal, the campaign aimed to connect with a broader audience, particularly those interested in high-performance vehicles with a distinct edge. Strategic insights underscored the increasing demand for vehicles that offer both luxury and functionality, targeting car enthusiasts and style-conscious individuals.
Image: Man of Many
Image: Man of Many
Image: Man of Many
Creative Concept
The creative concept revolved around the synergy between Andrew Redmayne’s bold personality and CUPRA’s innovative spirit. The campaign featured visually striking video content and high-quality photography that captured Redmayne in dynamic, urban environments with CUPRA vehicles. This content was strategically distributed through sponsored articles on Man of Many’s platform and amplified via social media channels to maximise reach and engagement.
Implementation
The campaign was executed through a multi-faceted approach. Man of Many produced a compelling sponsored article that detailed the collaboration between CUPRA and Andrew Redmayne, emphasising the brand’s values and vehicle features. High-quality videos and photographs showcasing Redmayne with CUPRA cars were created to draw in viewers and readers. These visuals were shared across Man of Many’s social media platforms, including Instagram and Facebook, to create a cohesive and far-reaching campaign. The content was meticulously crafted to highlight CUPRA’s unique selling points and align with the interests of the Man of Many audience.
Results & Key Metrics
The CUPRA x Andrew Redmayne campaign significantly outperformed expectations across all key performance indicators. The Facebook post delivered an impressive 128% bonus value, far exceeding the anticipated reach. Social videos achieved a phenomenal 146% bonus value, indicating strong viewer engagement and interest. Display ads garnered a 66% bonus value, showcasing the effectiveness of the campaign’s multi-channel approach. These outstanding results highlight Man of Many’s capability to deliver compelling and highly engaging content that drives exceptional performance and meets, if not surpasses, client objectives.
Credits
Director: Richie Hall
Producers: Denise Barnes, Harry Parsons, Richie Hall
Cinematographer: Dale Bremner
AC: Sandy McLennan
Editor: Richie Hall
Colourist: Marcus Friedlander
Sound Recordist: Luke Fuller Track “The Reason”: Ben Fox
Talent: Andrew Redmayne and his daughter
Article Content Creation: Rob Edwards
