Client
MSI
Services
Video Production
Photography
Feature Article
Social Coverage
Email Newsletters
Year
2024
Vertical
Tech
When MSI wanted to make a splash with the release of its new Claw A1M handheld gaming device, the brand partnered with Man of Many to create a dynamic launch campaign. The campaign’s main objective was to drive desirability for the new device and to create engaging local content featuring Australian talent, and it ultimately surpassed all expectations.
Strategic Insights
MSI aimed to capture the attention of tech enthusiasts and gamers, promoting the Claw A1M as the ultimate portable gaming solution. The strategic approach included leveraging Man of Many’s wide-reaching platform and engaged audience to create a buzz around the product, ensuring maximum visibility and interaction.
Creative Concept
The campaign’s creative concept centred around showcasing the versatility and performance of the Claw A1M. Featuring an endorsement from former NRL player Alex Glenn, the content highlighted the device’s superior gaming experience and portability. High-quality visuals, compelling narratives, and strategic audience targeting were pivotal in capturing the audience’s interest and driving engagement.
Implementation
The campaign was executed through a multi-channel approach, ensuring maximum reach and engagement. It featured a combination of a dedicated feature article on Man of Many’s homepage, a series of Instagram posts and stories, Facebook posts, and several email newsletter inclusions. Each channel was carefully chosen to highlight different aspects of the Claw and to reach the target audience effectively.
Results & Key Metrics
The MSI Claw A1M campaign was a resounding success. Overall, Man of Many delivered an impressive 1,270,266 total impressions. The feature article on the Man of Many website outperformed expectations, achieving 3% more page views than forecasted. Social media efforts were equally successful, with the Facebook post and Instagram Stories exceeding their respective forecasts. The EDM inclusion in the newsletter was particularly notable, achieving an 82% increase in opens. Video content was another highlight, especially the YouTube video, which not only garnered high viewership but also maintained a 97% view-through rate, showcasing the effectiveness of the video marketing strategy. These metrics underscore Man of Many’s ability to deliver exceptional value and engagement, significantly boosting MSI’s brand visibility and desirability for the Claw A1M.
Credits
Campaign Management: Harry Parsons
Photographer: Harry Hayes
Talent: Alex Glenn
Video Director: Richie Hall
Cinematographer: Milu Abdallah
Production: Harry Parsons
Hair and Makeup Artist: Brooke Low
Editor: Richie Hall
Video Colourist: Milu Abdallah
Location: Burleigh Waters – Gold Coast
Article Content Creation: Rob Edwards
