Sydney, September 23, 2022 – Australia’s first 100% carbon-neutral digital publication Man of Many – manofmany.com, has bolstered its strategic branded content offering with the appointment of former NewsCorp Product Integration Manager – Food, Travel and Prestige Titles, Harry Parsons as Branded Content Manager.
Over the last 5 years, Parsons’ career has traversed all facets of the digital and print advertising landscape, across some of Australia’s most prolific titles. He specialises in collaborative creation and strategic implementation of curated advertising initiatives, with a focus on delivering the right message to the right person, at the right time.
Parsons joins Man of Many having previously worked as an Account Executive for Gumtree Australia, where he oversaw the growth and management of key advertising clients. In his most recent role at News Corp, he was responsible for driving the strategic approach to audience growth across Australia’s largest Food, Travel and Prestige titles. With a key focus on promoting brand adoption and the development of cutting-edge, integrated commercial campaigns for high-tier clients, he led media-first campaigns such as the introduction of shoppable videos.
“After noticing the success of Man of Many over the years, I’m ecstatic to be a part of the team and look forward to leveraging my experience and interest in advertising and branded content to deliver strong results for the many clients we work with.”
Co-Founder of Man of Many, Frank Arthur said “One of Man of Many’s key objectives has always been to provide the highest level of service and deliver market-leading results for our clients. The skills and experience Harry brings to the Branded Content Team allow us to further build upon our offering.”
“We have a number of exciting new products and initiatives coming to market in 2023 including expansion into podcasting, continuing the growth of our video production arm and content studio, sustainability-focused content series and regular in-person events. Harry’s appointment will play a key role in working with our brand partners to bring these projects to life.”
Man of Many was founded in 2012 by Scott Purcell and Frank Arthur covering the latest in products, culture and style. Every month more than 3.5 million people globally visit manofmany.com. Man of Many is also the first Australian dedicated digital publisher to be carbon-neutral certified under the Federal Government’s Climate Active standard.
Man of Many is nominated as a Finalist for B&T Awards 2022 – Best Media Platform and was Highly Commended for the Mumbrella Awards 2022 Media Brand of the Year, Winner of PUBLISH Awards 2022 Best Publisher Led Advertising Campaign, Highly Commended for PUBLISH Awards 2022 Website of the Year, and its Editor in Chief Nick Hall won PUBLISH Awards 2022 Editor of the Year.
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For additional information, please contact:
Frank Arthur – frank@manofmany.com – +61 421 391 841
About Man of Many
Man of Many is Australia’s largest men’s lifestyle digital publication and a resource for the latest in products, culture, and style. Mumbrella Publish Awards’ Website of the Year and B&T Awards’ Best Media Platform for 2023, Man of Many is a proudly independent online destination for the latest news, features, and insights from industry experts. Man of Many has a particular focus on men’s cultural, lifestyle, and public interest matters, including health and wellbeing, as well as investigating consumer trends, exploring local news and events, and reporting on technology and consumer product news.
