Sydney, January 20, 2023 – Australia’s first 100 per cent carbon-neutral digital publication, Man of Many (manofmany.com), has appointed former Medium Rare Content Agency National Advertising Manager, Elliott Barsby, as its Commercial Director. In this role, Elliott will draw on expertise honed over more than 10 years in media and sales to lead the company’s commercial strategy, sales and partnerships division.
Elliott’s considerable experience includes working across a number of travel and media brands including Australian Traveller, International Traveller, Foxtel, QantasLink and most recently Qantas Magazine and Travel Insider.
“Over the years I’ve been impressed by Man of Many’s achievements and proven track record of delivering strong commercial results,” said Elliott. “I’m delighted to be joining the team and I look forward to working on new and exciting opportunities for our clients as the company heads into the next phase of its evolution.”
Man of Many has built a reputation for delivering innovative and impactful brand partnerships, boasting an impressive client roster that includes brands such as Versace, Ralph Lauren, TAG Heuer, Paramount, Penfolds, Moet, Microsoft, Jeep and many others.
Man of Many’s Co-Founder Frank Arthur said, “At Man of Many, trust is at the core of everything we do. Over the past decade, this has allowed us to build a loyal audience and establish strong partnerships with the brands we work with. We’re thrilled to have Elliott on board as he brings a wealth of experience in developing long-term client relationships and implementing effective commercial strategies that benefit both clients and audiences alike.
“In 2023 we’ll continue to innovate and grow Man of Many by exploring new commercial opportunities that extend beyond the traditional offerings of a media publication. We’re excited to unveil a range of new initiatives such as expanding our e-commerce platform, rolling out a calendar of live events and unique experiences, releasing a new podcast catalogue and so much more.”
Man of Many was founded in 2012 by Scott Purcell and Frank Arthur covering the latest in products, culture and style. Every month more than 3.5 million people globally visit manofmany.com. Man of Many is also the first Australian dedicated digital publisher to be carbon-neutral certified under the Federal Government’s Climate Active standard.
Man of Many was a Finalist for B&T Awards 2022 – Best Media Platform and was Highly Commended for the Mumbrella Awards 2022 Media Brand of the Year, Winner of PUBLISH Awards 2022 Best Publisher-Led Advertising Campaign, Highly Commended for PUBLISH Awards 2022 Website of the Year, and its Editor-in-Chief Nick Hall won PUBLISH Awards 2022 Editor of the Year.
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For additional information, please contact:
Frank Arthur – frank@manofmany.com – +61 421 391 841
About Man of Many
Man of Many is Australia’s largest men’s lifestyle digital publication and a resource for the latest in products, culture, and style. Mumbrella Publish Awards’ Website of the Year and B&T Awards’ Best Media Platform for 2023, Man of Many is a proudly independent online destination for the latest news, features, and insights from industry experts. Man of Many has a particular focus on men’s cultural, lifestyle, and public interest matters, including health and wellbeing, as well as investigating consumer trends, exploring local news and events, and reporting on technology and consumer product news.
