The Man of Many Podcast Network.
Daddies, born from the Male Confidence Index finding that dads want more support, is joined by new shows across our key verticals.
Host reads to custom series2027
Proudly human. Earned, not generated.
In 2027, content is everywhere, but trust is earned. This is the Man of Many Upfront: human journalism, a known audience and the content AI actually cites.
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AI can write a thousand articles a minute. It can’t test a watch, drive a car or sit across the table from a chef.
Everything we publish as journalism is reported and written by a person with their name on it. That’s what readers trust, and it’s exactly what AI tools quote when someone asks them about your brand.
Australia’s most-read men’s lifestyle site.
Independently measured in Ipsos iris, August 2026, with an audience that acts on what we recommend.
7.1M+
monthly reach across social, web and email
Instagram and Facebook unique reach (Meta), website users (GA4), newsletter subscribers (Mailchimp), 28 days to 24 Oct 2026. Platforms added together, not de-duplicated.
261,539
Australian readers, 2.2x the next men’s lifestyle title
Ipsos iris, Lifestyle Website panel, August 2026.
4.7M+
users on manofmany.com in 12 months
GA4, global, 19 Oct 2025 to 18 Oct 2026.
+42%
organic search, year on year
GA4 organic search sessions, September 2026 against September 2025.
116K+
newsletter subscribers
Mailchimp, 26 Oct 2026.
25,109
signed-in readers, up 257% in 12 months
Man of Many registered accounts, 22 Oct 2026.
Who reads Man of Many.
Men in their peak earning years, in the capital cities, who make the call on what the household buys. And around 40% of our readers are women, which matters at gifting time.
59%
male
72%
aged 25 to 54
84%
in a capital city
75%
tertiary educated
$130K+
average household income
91%
make the household purchase decisions
83%
view a brand more favourably after seeing it on Man of Many
45%
have bought something they found through us
Gender, age and capital city: GA4 Google Signals, Australian users, 28 Sep to 25 Oct 2026 (modelled from signed-in users). Education, income, purchase decisions, favourability and purchase: Man of Many Annual Reader Survey 2024, 838 Australian respondents.
StyleWatchesDrinksCarsTravelTechEntertainmentHealth and fitness
Trusted by the world’s leading brands
Buy the citation, not a score.
AI search is real. Most of what’s being sold about it isn’t. There’s no search console for ChatGPT, so every “AI visibility score” is built on prompts someone invented. We’d rather show you the data.
What’s the best watch brand for under $10,000?
Here are some great options:
Ask 100 times. Get 100 different answers.
Ask an AI tool for a list of brands 100 times and there’s less than a one in 100 chance two of the lists match. How often you appear holds up. A “rank in AI” doesn’t. Now some publishers are building visibility dashboards for clients on nothing more than clever, statistically insignificant data.
SparkToro and Gumshoe.ai, January 2026 (600 people, 12 prompts, 2,961 runs). The demo on the left is an illustration with placeholder brands.
AI still sends very little traffic.
Share of all visits to 115,254 websites, September 2026. Ahrefs, AI vs Search Traffic Analysis.
0.44%
of Man of Many sessions come from AI assistants. Search is still the engine, and ours is up 42% on last year.
Man of Many GA4, 26 Sep to 25 Oct 2026.
What AI actually cites: the content we already make.
ListiclesWe make this
21.9%
ArticlesWe make this
16.7%
Product pages
13.7%
Category pages
11.3%
Discussions
7.5%
How-to guidesWe make this
6.2%
ComparisonsWe make this
2.2%
Share of 1,056,727 citations in 75,000 AI answers across ChatGPT, Google AI Mode and Perplexity. Wix AI Search Lab, “Content types most cited by LLMs”, 23 March 2026. Selected types shown.
Briefed, sampled, tested.
Your product goes in front of our journalists. Editorial stays independent, but it can only cover what it knows exists.
In the formats AI cites.
Best-of guides, reviews, original research and video, across 1,125+ best-of guides under named authors.
Measured honestly.
Forecast against delivered on every campaign, and never a made-up AI visibility score.
We never promise a citation. We promise the work and the reporting.
Proudly independent. Held to account.
Founder-led since 2012. Your brand sits next to journalism, not AI filler.
- No AI-written journalism. Every piece of Man of Many journalism is reported and written by a named journalist.
- Member of the Australian Press Council, the 100% Human initiative, the Digital Publishers Alliance, LINA and the News/Media Alliance.
- Listed on ACMA’s Register of Eligible News Businesses.
- Publishing Company of the Year, 2026 Mumbrella Publish Awards.
Read our AI Usage and Disclosure Policy.
A known audience, and it’s growing.
Signed-in readers and passion newsletters give partners first-party audiences to reach by interest. In 2027 we build on it.
Now
Signed in
25,109 registered readers and 116,000+ newsletter subscribers, targetable by passion.
2027
The app
A Man of Many app: our journalism, in your pocket, every day.
2027
Games
Our 14 Daily Games move into the app: a daily habit with brands built in.
2027
Paid memberships
Paid memberships for our most engaged readers, and a new way in for partners.
Coming in 2027.
Shorts: vertical video on site.
Man of Many Shorts: a swipeable vertical video feed on our own site, built with Dailymotion. Pre-roll, sponsored series and first-party targeting by category.
Early 2027Relaunched newsletters.
Eight newsletters built around eight interests, with editor-written, newsletter-first content. Go broad, or own a niche like watches or drinks.
116K+ subscribersDaily Games.
Fourteen daily games, from Watchle to Brandle. Sponsor a game, own a puzzle day around a launch, or put up the prize.
Moving into the appCustom microsites.
Tools, quizzes and scroll stories, hosted on Man of Many and promoted to our audience.
Free mock-up on requestLive events.
From Sydney Whisky Month to brand nights like B&O x The Dalmore. We film every event, so the content outlives the night.
Event of the Year winnerThe Man of Many 100.
Our flagship awards for the 100 best products of the year, open to brand entries for the first time.
Entries close 27 NovMale Confidence Index.
The 2027 edition of Australia’s first national benchmark of male confidence, run with Fifth Quadrant.
Partner opportunityEight newsletters, eight passions.
Relaunched for 2027 with editor-written, newsletter-first content, sent to 116,000+ subscribers. Go broad, or own a niche.
Entertainment
Travel
Drinks
Style
Health and fitness
Tech
Cars
WatchesSubscribers: Mailchimp, 26 Oct 2026. See the newsletters
Case studies.
4M+
Stake, The Ambition Project
Three cinema-grade films. 4 million+ impressions, 14% over forecast, and Best Use of Video at the 2026 Mumbrella Publish Awards.
1.86M
Angel’s Envy, for Bacardi via OMD
A 14-minute documentary premiered at Golden Age Cinema. 1.86M impressions, 85% over forecast.
Campaign figures: Man of Many campaign reports, forecast against delivered.
Awarded, again and again.
2026
Publishing Company of the Year
Mumbrella Publish Awards
2026
Branded Content Studio of the Year
Mumbrella Publish Awards
2026
Best Use of Video
Mumbrella Publish Awards
2025
Media Brand of the Year
Mumbrella Awards
×4
Website of the Year
Mumbrella Publish Awards 2020, 2023, 2024, 2025
Finalist, Best Media Platform, B&T Awards 2026. Sources: the awarding bodies’ own winner lists.
Our research.
65+ pages
The 2026 Guide to GEO.
Where AI recommendations come from, which tactics measure and which don’t, with 23 sourced tips for brands and agencies.
Download the guide63/100
The Male Confidence Index.
Australia’s first national benchmark of male confidence: 2,001 Australians, five life domains, run with Fifth Quadrant.
Read the reportThe 2027 reel.
Ways in.
Fixed-fee packages built around your brief, across every channel we own.
Sponsored content.
Native articles, custom content, digital covers and competitions, written by our team and amplified across site, social and newsletter.
See how it worksDisplay advertising.
Standard and high-impact formats, run of site, category targeting, article and homepage takeovers, and programmatic.
See how it worksNewsletters.
Takeovers and placements across our flagship newsletter and eight passion newsletters, sent to 116,000+ subscribers.
See how it worksSocial media.
Branded social content, promotion, creator partnerships and full campaigns across our channels.
See how it worksCreative and production.
Award-winning films, series, photography, copywriting and design, with full usage rights for your own channels.
See how it worksEvents.
Brand nights, tastings and experiences that fill the room, filmed so the content keeps working.
See how it worksPodcasts.
Host reads, sponsored episodes, branded episodes and custom series across the Man of Many podcast network.
Ask about podcastsBrand uplift studies.
Measure what your campaign changed: awareness, consideration, preference and intent.
See how it worksLet’s make 2027 your year.
Talk to the team.
Or email advertising@manofmany.com.
Marcus Hurley
Sales and Partnerships Manager
Travel, auto, fashion, audio, entertainment and tech
marcus@manofmany.comHannah Maher
Sales and Partnerships Coordinator
Grooming, appliances, architecture and design, hospitality, food, dating and ecommerce
hannah@manofmany.comSend us a brief.
We reply within one business day.
Questions, answered.
What do I need to get started?
A brief with your objectives, an agreed timeline and a signed insertion order. Send the brief through the form above and we’ll come back with a plan.
What’s the lead time?
Two to three weeks to create and refine content. Faster turnarounds are possible: ask the team.
How is pricing structured?
Fixed-fee packages, built to your budget and objectives. Anything extra, like custom display creative or additional amplification, is agreed upfront.
How many rounds of feedback do we get?
Two rounds on every piece of sponsored content, with client feedback due within three business days per round.
How do you report on campaigns?
Every campaign ends with forecast against delivered, deliverable by deliverable. Add a brand uplift study to measure awareness, consideration, preference and intent.
Can you guarantee our brand appears in AI answers?
No, and nobody honestly can. We guarantee the work: editorial in the formats AI cites, and reporting on where you show up.
More in our campaign FAQs.